Is It Necessary To Have A .com Domain Name?

How Important Is It To Have A .Com Domain Name?

Google does not penalize you for having a .biz, .net, .org, .co, etc. domain name. There are somethings to understand about using these alternative TLDs (Top Level Domains). It’s important to understand for this article that a TLD means the last part of the domain name after the last dot… as in www.google.com, or battle.net. In these cases, .com and .net are the TLDs. Other well known TLDs are .info, .tv, .mobi, .gov, .org, etc.

Certain TLDs are intended for certain types of usages – an extensive list is below explaining these rules. If you use a .org name to sell things, Google will probably frown on it and may penalize your site rank.

Ultimately It’s Your Content That Counts

Google doesn’t care as much about your TLD (as long as you aren’t breaking the general rules of usage for your TLD) – what Google is really looking for is solid content and back links (inoming links from other sites to your site). If others online see your site as a good destination for whatever your site does, Google will rank you higher.

Will People Remember Your Non-Dot Com Name?

When you tell somebody the name of your site, you hope they can remember it. Since the dramtic majority of all sites online are .COMs, most people will assume your site is a dot com too. So you might get lost when people are looking for your site if your site is hardwarehelp.info but they are typing in hardwarehelp.com at Google.

Will They Be Able To Find Your Site In A Google Search?

However, there is a very good chance that your hardwarehelp.info site will come up near the top of the Google search for ‘hardware help’ or ‘hardwarehelp’ as long as you have excellent content and a lot of backlinks. So your users should be able to find you easily if they are doing a Google search for your site.

It’s when they are attempting to go directly to your site by entering ‘hardwarehelp.com’ in their browser bar that they might not get to you.

I think there’s an excellent case to be made for using a .co or a .biz domain name for your company if the .com name you need is unavailable and you’ve determined that you can’t purchase it for a reasonable amount from the current owner. More on that topic here >

What About Using a Non-Dot Com Name On My Business Cards and Other Marketing Collateral

Often, since so many .com names are already taken, you have to resort to a longer .domain name in order to find a .com name that’s available. You can normally find a shorter stronger name if you look for a .biz or .co name — and these will fit much better on your business cards, hats, tshirts, and other marketing collateral.

Here is a list of all the general domain name extensions and their proper use:

GENERAL DOMAIN NAME EXTENSIONS

.COM, .NET and .ORG Domain Names

  • .COM – to be used for commercial and personal sites
  • .NET – recommended for companies involved in Internet infrastructure
  • .ORG – recommended for not-for-profit organizations
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have less than 63* characters, not including .COM, .NET and .ORG

* .com, .net and .org domain names exceeding a total of 26 characters are supported by most web browsers. However, certain web browsers, email programs and other Internet related applications may not support domain names over 26 characters.


.INFO Domain Names

  • .INFO – to be used for both commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have at least 3 characters and less than 63 characters, not including .INFO

.BIZ Domain Names

  • .BIZ – sites restricted to commercial and bona fide business purposes
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Cannot have two hyphens in a row
  • Must have at least 3 characters and less than 63 characters, not including .BIZ

.MOBI Domain Names

  • .MOBI – implies that the website is designed for mobile usage
  • Use only letters, numbers, or hyphen (“-”)
  • Must have at least 3 characters and less than 63 characters, not including .MOBI

.CO Domain Names

  • There are no special requirements to register .co domain names.
  • .CO – implies that the website is designed a ‘CO’mpany
  • Use only letters, numbers, or hyphen (“-”)
  • Must have at least 3 characters and less than 63 characters, not including .CO

COUNTRY-SPECIFIC DOMAIN NAME EXTENSIONS

.CA Domain Names

  • .CA registrants must meet Canadian presence requirements as defined by CIRA (Canadian Internet Registration Authority)
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Length. Domain names must be not less than two (2) and not greater than fifty (50)
    characters long.

.CC Domain Names

  • .CC – Cocos (Keeling) Islands, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Cannot contain all numbers
  • Must have at least 3 characters, but less than 47, not including .CC

.CO.UK and .ORG.UK Domain Names

  • .CO.UK – United Kingdom TLD used for both commercial and personal sites
  • .ORG.UK – United Kingdom TLD used for both commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have at least 3 characters, but less than 23, not including .CO.UK and .ORG.UK

.DE Domain Names

  • .DE – Germany, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have at least 3 characters, but less than 64, not including .DE

.JP Domain Names

  • .JP – Japan, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have at least 3 characters, but less than 63, not including .jp

.LA Domain Names

  • .LA – to be used for domains for personal or business use in the Los Angeles area
  • Use only letters, numbers, or hyphen (“-”)
  • Domain names cannot begin or end with a hyphen
  • Domain names must be longer than 1 character and cannot exceed 63 characters (this does not include the extension)

.NZ Domain Names

  • .CO.NZ – New Zealand, intended organizations pursuing commercial aims & purposes
  • .NET.NZ – New Zealand, intended organizations or services providers related to the NZ internet
  • .ORG.NZ – New Zealand, intended for non-profit organizations
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have less than 23 characters, not including .CO.NZ, .ORG.NZ, and .NET.NZ

.TV Domain Names

  • .TV – Tuvalu, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • Must have less than 63 characters, not including .TV

.US Domain Names

  • .US – to be used by U.S. citizens and residents, U.S. corporations and other U.S. organizations and organizations with a presence within the United States
  • Use only letters, numbers, or hyphen (“-”)
  • Domain names cannot begin or end with a hyphen
  • Domain names must be longer than 2 characters and cannot exceed 63 characters (this does not include the extension)

.WS Domain Names

  • .WS – WebSite, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen
  • .WS domains registered through Register.com must have as few as four and as many as 63 characters, not including the .WS extension

.EU Domain Names

  • .EU – European Union
  • Owner must reside in one of the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Great Britain (UK), Greece, Guadeloupe (Fr.), Guyana (Fr.), Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Martinique (Fr.), Netherlands, Poland, Portugal, Reunion (Fr.), Slovak Republic, Slovenia, Spain, or Sweden.
  • Use only letters, numbers, or hyphen (“-”)
  • Must have at least 2 characters and less than 64 characters, not including .EU

.CN Domain Names

  • .CN – China, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen and
  • Cannot not have a hyphen in the 3rd or 4th position
  • Must have at least 2 characters and less than 63 characters, not including .CN

.TW Domain Names

  • .TW – Taiwan, to be used for commercial and personal sites
  • Use only letters, numbers, or hyphen (“-”)
  • Cannot begin or end with a hyphen and
  • Cannot not have a hyphen in the 3rd or 4th position
  • Must have at least 2 characters and less than 63 characters, not including .TW